Showing posts with label 1921 Manila Carnival. Show all posts
Showing posts with label 1921 Manila Carnival. Show all posts

Saturday, December 10, 2011

195. Carnival Movers & Shakers: JORGE B. VARGAS

BY JORGE, THERE'S A CARNIVAL! Jorge b. Vargas was a moving force of the Manila Carnivals, starting from the 1920s down o the Commonwealth years, serving in different capacities as Director General and as permanent member of the Pgilippine Carnival Association. Portarit by Fernando Amorsolo.

Jorge Bartolome Vargas (b. 24 August 1890) was a long-serving member of the Philippine Carnival committee, an association which began in 1909, when he won a carnival-sponsored essay contest while a student at the University of the Philippines. The brilliant son of Angel Tiongco Vargas and Filomena Trinidad Celis from Negros Occidental, Jorge graduted with a Bachelor of Arts degree in 1911, and Bachelor of Laws in 1914. He actually qualified as a government scholar in 1914, but financial problems quashed his dream to be a pensionado.

The young lawyer was appointed as clerk in the Philippine Commission after passing the bar, and was promoted to the position of Chief Clerk of the Department of the Interior in 1917. The next year, he became Speaker Sergio Osmeña’s legislative secretary and in 1919 was handpicked by President Manuel L. Quezon to be his Executive Secretary.

In 1921, Vargas became the Director-General of the Manila Carnival, also dubbed as the Magallanes Carnival. It turned out to be a resounding success, and from that moment on, Vargas became a permanent fixture in the Carnival circuit, assuming different executive posts, from the 20s through the Commonwealth years.

When World War II reached the Philippines, Vargas assumed mayorship of the open city of Manila, which was occupied by the Imperial Japanese Army on 2 January 1942, declaring it an ‘open city’. Under a collaborationist Republic, he was the caretaker of the Philippine capital and served as the Philippine ambassador plenipotentiary to Japan.

After the War, Vargas was named Chairman of the National Planning Commission from 1946–1954 and was a member of the Board of Regents of the University of the Philippines from 1961-1965. In 1960, the Republic of the Philippines awarded him the Legion of Honor with the rank of Commander.

Vargas was deeply involved in art collecting, Philippine scouting and Philippine sports. He was a founding member of the Philippine Amateur Athletic Federation (now the Philippine Olympic Committee) and became the first Filipino member of the International Olympic Committee.

He was first married to Marina Yulo with whom he had 8 children (Jorge Jr., Angel Federico, Gregorio Roberto, Lourdes Filomena, Eduardo Mariano, Ramon Teodoro, Teresita Carolina and Maria Luisa). He and second wife Adelaida Montilla Peña were childless. The popular Manila Carnival personality passed away on 22 February 1980.

Monday, August 16, 2010

130. Carnival Mementos: COMMEMORATIVE PROGRAMS


Collectors of commemorative items from world fairs and national expositions avidly seek out souvenir programs as these contain valuable information about the conduct of the event, schedule of activities, officers and members of the fair association and listings of major sponsors. Some programs were also profusely illustrated, and came with interesting advertisements as well as old photographs that give readers a glimpse of our past social history.


The Manila Carnivals had such programs, beginning with the 1908 national carnival. The slim volume, entitled “Programa Oficial del Carnaval de Filipinas en Manila, Islas Filipinas” has a listing of the schedules of the activities from 27 Feb. -3 Mar. 1908, including the land parades and the sporting competitions. The program is handsomely illustrated with the fabulous carrozas and floats of the different private companies and government bureaus participating in the first ever carnival of Manila. A lay-out of Wallace Field in Luneta is also featured as a convenient guide to the different booths, playing fields and the Hippodrome.


Subsequent programs were printed in color, such as the 1920 Victory Carnival and Exposition, held from 31 Jan.- 8 Feb., 1920. The souvenir program contained photos of newly-built infrastuctures—schools, bridges, municipal halls—as testaments to the march of progress in the Islands.


Programs also carried advertisements of corporate sponsors (Manila Hotel, Sanitary Steam Laundry, Firestone, Smith Bell & Co., San Miguel Brewery) and now-defunct business establishments like “Estrella del Norte”, “Gonzalo & Sons”, "Bazar Siglo XX" and “La Puerta del Sol”.


The Carnival was also a time to breastbeat, and so, important officials and members of the Manila Carnival Association—mostly government personalities—were featured in full page photos. The major characters of the Carnival—Governor Generals Leonard Wood, Francis Burton Harrison, perennial president Manuel L. Quezon, Sergio Osmeña, Director Arsenio Luz—had regular appearances on commemorative programs.


Later programs were printed on cheaper paper stock. The 1935 program with its signature art deco design was of newsprint, with photographic reprints of the past Carnival Queens, making it a valuable documentary reference of past Carnivals.

Manila Carnival programs are very hard to come by, but a few have survived—recovered from old bauls and musty aparadors, they can either be found for bidding in online auction sites or sold as historical ephemera by antique dealers, great pictorial souvenirs of the most spectacular event ever held in our fair Islands.



Sunday, December 7, 2008

39. 1921, Queen of the Manila Carnival, CARMEN LEGARDA PRIETO

1921 QUEEN OF THE MANILA CARNIVAL. Carmen Prieto y Legarda, a 16 year old beauty from a prominent family in Manila.


The 1921 edition of the Manila Carnival coincided with the 400th year of the discovery of the Philippines in 1521 by Portuguese explorer Ferdinand Magellan. To mark this anniversary, the 1921 carnival thus was dubbed as the Carnaval Magallanico (Magallanes Carnival).


ENTRANCE TO THE MAGALLANES CARNIVAL OF 1921. Luneta Park, Manila.

To highlight the significance of such a historic moment, the discovery of the Philippines was re-enacted in the Luneta Auditorium, participated in by hundreds of Filipino and foreign performers essaying the roles of Magellan, Lapu-Lapu and other important characters. Some people found the re-enactment too long-winded and boring, especially the Blood Compact scene between Legazpi and Rajah Soliman (played by Jose Castillo), defender of Manila, but overall, the 1921 edition was an astounding success, made even more memorable by the election of a beautiful Carnival Queen from Manila, Carmen Legarda Prieto.



Carmencita was the daughter of Mauro Prieto and Consuelo Legarda, both well-known in Philippine elite society. Mauro was a successful executive of La Germinal, the leading cigar factory in the Philippines, and was the president of Congreso Agricola de Filipinas. He had been, in fact, one of the escorts of the first-ever queen, Pura Villanueva. It came as a surprise then that he initially objected to the candidacy of her daughter, finding the 16 year old too young to join an adult event.

Again, it was Manuel L. Quezon, then the Senate President, who came to the rescue. Word was out that a pure Hispaniola candidate was being groomed to win the crown in keeping with the Spanish theme of the Carnival. But the ardent nationalist wanted a Filipina or a mestiza at least, to rule over the festivities. Carmen’s father gave in when the president himself pleaded with him to let his daughter run.



HER ROYAL JEWELS. Carmen wore the family's heirloom jewelry to the coronation. On her neck is a dog collar choker studded with pearls and diamonds.


With Quezon's support in place, Carmencita’s victory was sealed. She topped the preliminary contests of 8 periodicals: La Vanguardia. Taliba, Philippine Herald, El Ideal, El Debate, Philippine Herald, Ang Mithi, La Nacion and Confetti. Her nearest rivals were Snrta. Dolores Casanovas, the Spanish community candidate and Nellie Ping, who had the backing of the influential Chinese dailies, Man Ho Po and Kong Li Po as well the moneyed Chinese community of Manila.

In the days leading to the final balloting, more drama unfolded. Candidate Clotilde Blancaflor, who was running sixth, withdrew to marry her beau. Cornelia Lichauco also threw in the towel, saying she had never wanted to run in the first place. When all the votes were tallied on 20 January, Carmen, with the the Bachelor’s Club, Sociedad de Tiro al Blanco, Club Filipino, Philippine Columbian and Bohemian Club behind her—won the 1921 Carnival Queen title with 9,838,300 votes.


HER NIGHT HAS COME. Official coronation picture of Carmen Prieto, 1921 Manila Carnival Queen, with her court of honor.

The Grand Coronation rites were full of pomp and pageantry unlike any other. The theme of the evening was the “occidentalization of the Islands”. But Carmen and her court opted to wear native Philippine costumes—traje de mestizas. Her mother made her wear family heirloom jewelry, necessitating the hiring of guards to secure and protect her. She wore a choker, studded with pearls and diamonds. Her royal crown was made especially by Carnival Director Jorge Vargas and it featured a brilliant diamond solitaire in the middle.

The evening was pure excitement for the young Carmencita. After the national anthems of Spain, America and the Philippines were played, a hymn to peace was rendered by the Philippine Constabulary Band. And, as she was seated on her throne, Eduardo Ros, playing the role of a Cardinal, crowned Carmen amidst fireworks, music and accolades from the leading poets of her time.


THE QUEEN AND HER KING CONSORT. Dr. Basilio J. Valdes was hanpdicked by Carmen's father to act as her official consort. A graduate of UST medical school, Basilio served in the 1st World War in Europe. He later married Rosario Legarda, a princess in her court.

Carmen’s King Consort was the accomplished Dr. Basilio Valdes, already well-known for his medical and military experience here and in Europe. Later, Valdes, who was also a relative, became a Secretary of Defense and a Chief of Staff. A court was assembled to attend to the new queen, and it included Florentina Goyena, Vicenta Osmeña, Benita Bayot, Rosario Legarda (the future wife of Dr. Valdes), Dr. Augusto Cortez, Dr. Francisco Tecson, Dr. Ramon Ongsiako, Jose Araneta, Jose Revilla. One of the prizes Carmen received for her victory was a portrait painting done by Fabian de la Rosa, a close friend of her father. Carmen was toasted with lavish parties by her proud parents and gala affairs were held in her honor by dozens of socio-civic groups and various associations.


CARMEN'S PRINCESS. Part of the 1921 royal entourage.

When the Carnival year was over, Carmen, together with her cousins, traveled to Europe and took French lessons in Paris. Carmen came home a fulfilled young woman, but chose to live in semi-reclusion. As a result, she married rather late at the age of 33 years old to Ramon Caro. Ramon was the founder of a well-known automotive and electrical firm, Ramcar, which he established in 1919. The couple ran a successful business until her husband died in 1979. The union bore daughter Rosario Agustines, and 2 stepdaughters, Isabel Wilson and Cristina Ozamis.

She suffered a hip injury in the late 1970s, but this did not prevent her from pursuing her various personal interests.