After the success of the 1st National Beauty Contest which sort of refreshed the Manila Carnival, a more comprehensive search for Manila's delegate to the next year's Miss Philippines contest was launched city-wide.
In 1927, local district officials were encouraged to select and name their own muses to compete for the title of Miss Manila. The official list included the following names, culled from the most distinguished families of Manila's various districts:
Nitang Moreno (Gagalangin), Lourdes Baltazar (Malate), Herminia Guerrero (Malate), Beatriz Concepcion Puzon (Sta. Ana), Presentacion Perez (Singalong), Rosario Flores (Sta. Mesa), Severina Narciso Mendoza (Pandacan), Josefina Conde (San Miguel), Conchita Tuason (Sampaloc), Leonila Mat. Castro (Tondo), Evarista Laconico (Trozo), Pacita Legarda (Binondo), Amparo Trinidad Papa (Quiapo), Erlinda Villarica (Sta. Cruz), Salud Austria (San Lazaro) and Luisa Marasigan (Intramuros).
As early as the first counting, San Lazaro's bet Salud Austria--she, with the deep-set brown eyes and fine mestiza features--emerged as a frontrunner, together with Pacita Legarda and the Tabayasin beauty, Luisa Marasigan. In the end, the crown of Miss Manila was awarded to Luisa, who was also given a special title, Sultana de Pasig. Salud, as a runner-up copped the "Rosa Malaya" title, a minor award, but a well-earned one, nonetheless.