VICTORY FOR VALESCA. Queen of the 1924 Laguna Provincial Fair.
Ever since the inception of the first ever Manila Carnival of 1908, “La Laguna” had always been one of the more enthusiastic provinces ever to join the national fair. Its provincial government threw its all-out support by putting up one of the most outstanding booths in the pioneer exhibits that drew rave reviews from visitors and media men covering the fair. The award-winning 250 sq.m. booth was noted for its exquisite display of finely woven buri and uway hats, textiles, medicinal water from Majayjay, hats of cana muda from Liliw, sinaba (rice variety) from Sta. Rosa, varnished furniture made from narra, corchos, Japanese sandals and fishes from Laguna de Bay.
The people of Laguna were not disappointed too, in their quest to have one of their fair daughters crowned as the Queen of the carnival festivities. In 1923, Virginia Llamas of Pagsanjan copped the top crown, to the delight of the people of Laguna. Thrilled by her victory, the local government organized its first ever Laguna Provincial Fair (there had been town carnivals years before) in May 1924. The queen-elect was none other than a mestiza beauty, Valesca Calma, who reigned as Queen Valesca I. Two years later, the province had its first official Miss Laguna, in the person of Loreto Relova, who competed in the 1st National Beauty Contest for Miss Philippines.