(Taken from the Manila Carnival Commercial and Industrial Fair Program, 27 January-11 February 1934)
All is set for the 1934 Carnival. With things beginning to look rosy in the business horizon, we look forward to a successful reign of Billiken in the Carnival City, both in point of attendance and in the variety of attractions in the big show. Well may we have such an elaborate arnival to welcome the approach of a better era in business which, in the words of some business prophets, “is just around the corner”.
This year’s Carnival will again run for sixteen days and nights in the beautiful cit of lights on Wallace Field, Manila. Starting on January 27, next, it will not end until the wee hours of February 12. It is the purpose to make of this festival a truly never-to-be-forgotten period of revelry mirths and laughters; of funs, frolic, dancing and all other sorts of amusements; of riotous colors and exquisite and fantastic shows and sights; of impressive and colorful pageants and parades’ in short, of all those things that are devoted to the sunny side of life.
Famous show places the world over have been ransacked for novelties for the coming Carnival. From all indications, the public will be treated to a series of new features in the line of shows that will long be remembered by Carnival visitors for their variety and gorgeousness. The management is bent on realizing, to the fullest extent, the principal aim of the association, which is to provide once a year a period of wholesome enjoyments which, people tired of the year’s daily grind, sorely need for their physical and mental uplift.
Now will these be all for the thousands of Carnival enthusiasts. Recreation places, eating parlors, hot dog stands, and beer and soft drinks gardens will be found in the different sections of the Carnival City ready to serve the public. The famous Carnival Auditorium where Miss Philippines hold court every night as Carnival Queen, also affords to the sensation seekers attractive and tantalizing spectacles noted for their gayety and glamour.
On the other hand, those inclined to be serious can find plenty of food for thought in the Army and Navy exhibits, in the display of arts and sciences of some bureaus or educational institutions, and in the Commercial and Industrial Fair section where made-in-the-Philippines products galore greet the eyes of the public. Here, the different provinces of the Philippine Archipelago vie with each other in presenting in a most effective manner their various industries and economic resources; while different government bureaus and offices also try to acquaint the public, through exposition and practical demonstration, with their varied activities intended to promote the well-being of the nation.
There will also be found there a horticultural show that is decidedly among the most interesting and highly instructive exhibitions in the entire Carnival, and the well decorated booths of local and foreign manufacturers where their respective wares are exhibited and sold to the milling throng that usually jam the industrial and commercial fair.