Major commercial business establishments. private enterprises, government bureaus and other industries that supported the
Manila Carnival placed ads in souvenir programs, magazines and other periodicals. While most companies used generic advertisements to announce their services and products, a few commissioned ads with specific Carnival themes. A few examples are shown on this page:
CRISPULO ZAMORA (1871-1922), founded the country's premier metalcraft and engraving store which made most of the medals, Carnival crowns, trophies, pins, military adornments, jewelry pieces and badges for use in the annual Carnival. Together with his wife
, Pelagia, he turned his home business into a lucrative industry, the most well-known in the Philippines. His business ran for several generations. (1923)
"THE NIAGARA" was an American-owned luxury store along
Escolta that operated alongside popular shopping haunts as
I. Beck's, Heacock's, Botica Boie, Oceanic and
Erlanger & Galinger. (1910)
"EL DEBATE" was a leading newspaper at the turn of the century, published by the
Elizalde Family, which also owned
"The Philippine Herald",
"Mabuhay" and
" Monday Mail". (1910)
"LA PUERTA DEL SOL" (The Door to the Sun), together with
"La Estrella Del Norte" (The Star of the North), were the leading high-end department stores along
Calle Escolta, touted as
"the longest street in the world", at least, by Philippine standards, in the early part of the 20th century. (1910)
"ANG TIBAY", was the most popular local shoe brand in the Philippines that was founded in 1910 by
Toribio Teodoro (1887-1965) and partner
Juan Katindig. The renown footwear company actually started making slippers, but by the 1930, it had become a giant industry with modern machines that turned out over a thousand pairs of shoes daily, incresaing to 3,000 in the 1950s.
Toribio amassed so much wealth that he bought the
Manila Grand Opera House. This ad advertised new shoe designs made especially for the Carnival. (1934).
"THE YOKOHAMA" was an early Japanese trading and retail company with offices in
Carriedo, which imported its stocks--mainly cotton goods and general merchandise-- from
Yokohama, Kobe, Kyoto and
Osaka. Its contemporaries include
Matsui & Co., Nippon Bazaar and
Ohga & Co. (1910)
"CABARET DE SAN JUAN", was an early 20th century dance hall that was frequented by high-heeled guests from here and abroad. It was unique in that it had a skating rink, a new craze at that time. Its chief rival was the better-known
Sta. Ana Cabaret. (1910)
SQUIRES, BINGHAM & CO., was a popular photo print shop established by two British,
Roy Squires and
William Bingham, in 1905. The business expanded into a general merchandising and trading shop, specializing in imported sporting goods, guns and ammunitions. Today, it is the holdings company owned by the family of
Don Celso Tuason, and is known as the
Arms Corporation of the Philippines. (1909)
2 comments:
Wow, those shoes look really sturdy. Wish they'd bring that style back.
Two-toned shoes were all the rage in the 30s. My lolo had many pairs of shoes that looked something like these!
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