Sunday, May 10, 2009

68. 1932, Miss Philippines of the Manila Carnival, EMMA GONZALES ZAMORA

1932 MISS PHILIPPINES. Emma Zamora of Quiapo, the Hongkong educated beauty who took the Carnival by storm, led a short but a full life, passing away at the very young ae of 30. Her regn is remembered for the many dignitaries she met, including the Governor General of French Indo-China.

Emma Zamora y Gonzales, the 1932 Miss Philippines, was often described as having the perfect face, oval shaped, with languid eyes, a fair complexion and small pouty lips. Combine that with her pedigree—the Zamoras came from Manila’s aristocratic Quiapo district—and so it came as no surprise that Emma was crowned our sixth Miss Philippines in the annual Manila Carnival.

SIAMESE BEAUTY. Emma dressed as Thai royalty, which was the theme of her coronation. Her bejewelled headdress doubled as her crown.


Emma was the eldest of three children, born to Manuel Zamora and Josefina Gonzales. As an only girl, she was naturally pampered and was sent to the French Convent in Hong Kong at age 18. She returned to Manila for her debut and immediately, the tall, willowy beauty caught the fancy of Manila’s alta sociedad and was immediately enlisted by the powerful Bachelors’ Club as their official candidate to the country’s most prestigious contest of Filipina pulchritude.

SIAMESE SPLENDOR. Emma Zamora had the distinction of wearing two different crowns--a Thai-inspired crown that was part of her costume and also a a banded rhinestone tiara.


She swept competition away with the British-Chinese-Filipina beauty Rosalina Lim coming in second as Miss Luzon, Aleli Guzman as Miss Visayas and the comebacking beauty from the 1930 Carnival, Violeta Lopez, as Miss Mindanao. Emma’s moment of glory was the talk of the town, for the Coronation motif was Siamese. The exotic costumes were truly a feast for the eyes. Emma was attred like a Thai royal with a stupa-inspired, gem-encrusted headdress that doubled as a crown. She carried a feather fan and wore a sleeveless beaded gown with winged decorations on the shoulders reminiscent of kinarees (angels) from Thai mythology. Her entourage wore similar, simple Thai costumes.
QUEEN EMMA AND KING CONSORT. Emma with Dr. Arturo de Santos. He was the brother of Alicia de Santos, Miss Luzon of the year before, who relinquished her title.


Emma was escorted by Dr. Arturo de Santos, a young bachelor of wealth and culture. He too, was in character during Emma’s coronation, regal in a long Oriental tunic. The highlight of her coronation included meeting the Governor General of French Indo-China, President Manuel L. Quezon and other high government dignitaries—unprecedented in Carnival history.


GOWNED AND CROWNED. Emma Zamora, 1932 Miss Philippines, in her Pacita Longos-designed gown, wearing a different rhinestone crown.

Emma changed to a simpler banded crown and Filipiniana attire designed by Pacita Longos for her other royal appointments, which consisted mainly of crowning provincial queens, attending social functions which sometimes require her to travel by boat. Despite her stature, Emma’s feet remained firmly on the ground and after her reign was over, she married Dr. Enrique Ruiz, a longtime family friend and several years her senior, a year after the Carnival.

The couple had five children: Enrique Jr., Josefina (died in infancy), Isabel, Anna Maria and Eduardo. Emma’s fairy tale life was destined to be short, for child-bearing and the war took its toll on her health. She was bedridden for most of 1942 and on 20 March 1943, the toast of the 1932 Manila Carnival, Emma Zamora, passed away at age 30.

2 comments:

eduardo zamora ruiz said...

The name of the fifth child is Eduardo Zamora Ruiz. My grandfather the only child who still lives on until now was anna maria..

alex r. castro said...

Thank you for the added info, I have edited the post to reflect your input.