
The 1913 edition of the 
Manila Carnival opened with a lot of speculations, with many predicting that the pomp and grandeur of the past Carnival outings can not be duplicated by the Carnival Committee this year. Sure enough, when the gates of the Carnival opened, there was no 
Auditorium or stage—traditional centerpiece of the Manila Carnivals where all-important events—like the coronation of the Carnival royalties—took place.



But the absence of an auditorium did not prevent the Committee from staging a noteworthy event, for in 1913, the hallmark of the Carnival proved to be the 
“Dia Filipina”, a special 
‘Philippine Day’ that aimed to showcase the commercial progress as well the richness of the country’s culture. This objective found full expression in the most lavish, most extravagant float parades with a record-breaking number of participants from various sectors of the government and the private industry. To fuel excitement and attract participation, cash rewards were given out for the most creative floats that awed the Carnival spectators no end.



 The 
‘procesion comercial’ (commercial parades) were held on a Saturday weekend, and they began from 
Meisik in 
Tondo all the way to the 
Luneta. Not just 
carrozas were dressed up for the parade, but also automobiles, and many observed that the fabulous decorations rivaled those seen in major cities and towns of Europe and America.



Leading the Saturday parade where the police troops of Manila, smart in their khaki uniforms. The float of the Carnival mascot, 
El Diablo Rojo (The Red Devil) followed next, and it was so designed as to show the large devil stooping down to cover the Queens of the Carnival. The Constabulary Band came in next, playing military airs and thereafter, the float of the 
City of Manila, the music band of 
La Paz y Buenviaje ( a leading cigar firm), the airplane-shapedfloat of the 
Union Truck Company, 
La Germinal float, 
San Miguel Brewery float, 
Sanitary Steam Laundry float, 
Normal School float and a host of gaily-decorated automobiles from 
Mr. Warner Tivan, Auto Palace and 
Berry’s.


The next day, the Carnival crowds were treated to a more spectacular parade as more participants from various socio-civic associations, schools and universities joined in the festivities. The parade kicked-off with twelve marshalls at the helm, a marching band from 
Meralco, soldiers and constables on foot and the committee members of 
‘Dia Filipina’. There followed a magnificent golden float in the shape of a gondola, riding the ocean waves and bearing the 
Queens of Luzon, Visayas and 
Mindanao.

There was a hitch however, as this float broke down in front of 
San Sebastian Church and the royals and their courts had to transfer in two cars and 
caruajes to complete the parade.

Trailing the royal float were other minor beauties from various Manila districts and several school battalions from 
Liceo, Instituto Burgos and 
San Pablo. A motley group of civic associations from 
Sta. Cruz, San Lazaro and 
Sta. Clara like 
Ang Sulo, Lakas ng Mahihirap, Biglang Awa, Hijos de Siglo, Mithi ng Katalinuhan, fielded delegates.

At the end of the parade, the winners of float contest were announced, with corresponding cash awards. The 
Best School Battalion was won by 
Liceo de Manila, Best Banner: 
Kap. Kawanggawa (Confederacion de Sta. Cruz), Best Float: Bureau of Public Works, 
Best Automobile: Union Truck
, Best Carriage: Normal School, 
Best Motorcycle: Union de Ciclistas, Best Commercial Float: La Paz y Buenviaje, Best Student Float: Tuna Alegre, Best in Uniform: Habag Kapatid, Best Women’s Group: Liga de Mujeres, Best Band: Meralco, Best School Participation: Instituto de Burgos and 
Most Number of Delegation: Paaralang Artes y Oficios.
 
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